In a recent article by Hiawatha Bray of the Boston Globe says, “Pampers’ parent, Procter & Gamble Co., hired Skyword to create the editorial content on its Pampers Village website — for example, an essay on popular baby boy names for 2011. It’s a short article, but the term “baby boy names’’ appears seven times. That’s no accident. The search engine’s indexing software sees that and will give the page a higher rank when someone searches for names. Expectant mothers who run such a search will often end up at Pampers Village, where they will find lots of other child care information, and of course, ads for disposable diapers.” Bay goes on to say that, “Skyword also designed the site so that keywords like “breast-feeding,’’ “pediatrician,’’ and “teething’’ appear on almost every page. That tells the search algorithm that the Pampers site has information on those matters, and many other child-related topics. It all pushes the site’s ranking a little higher, and makes it more useful to mothers.”
This is organic SEO and organic content driven SEO is king in a world of crazy algorithms and other funkyness that effects your business.
